The best of inbound marketing + The best of outside sales/business development
Most CEOs just want results.
They don’t understand why it should be so hard to get them.
They’re right — it shouldn’t be hard.
If you (1) know your customer (2) know where to find them, and (3) clearly communicate the value you offer — your customers should be ecstatic to find you. And they’ll be happy to refer their friends, too.
If your lead generation program is not working, most often, it’s due to a lack of clarity (or a lack of perceived value).
This leads to overly complex and gimmicky messaging as marketers try to force customers to pay attention.
Unfortunately, you can’t force attention. You need to earn it.
Clarity is key
The trick is to talk to your customers. Find out what they’re really thinking. Offer real value and demonstrate empathy and authority. Affirm their worldview. Find out what’s really keeping them awake at night. And to make your them desire what you have to offer (or create something they’re asking for).
At Nicheworks, this is what we do, we help small businesses declutter their marketing, and/or create new offerings that that achieve more of a product/market fit.
We use lean startup & marketing techniques to hone in on what’s most important, and simplify it. Rearrange everything so it works. So you achieve clarity.
Done right, you get the results you seek.
Done wrong, you don’t.